Lauren is Head of Marketing for TestMSP in EMEA and Head of Global Product Marketing for the wider Test organisation. She develops creative marketing strategies that empower growth and enable new products to be launched successfully – collaborating with marketing specialists as well as product, operational, sales, and senior business leaders around the world to deliver compelling and impactful campaigns and assets.
Lauren joined the Test team in 2009, working in successive operational roles before moving through a range of global senior marketing roles – including Marketing Director for TestMSP’s global life sciences practice. She brings endless creativity and curiosity to B2B marketing challenges and is passionate about finding new ways to tackle common business and marketing issues.
In 2018, Lauren won Test’s prestigious Golden Circle Award – the first marketer in the business to be awarded this honour – for her work on the new TestMSP brand and contribution to the organisation’s popular Talent Leadership in Action (TLIA) community and events.
Lauren holds a degree in international business from Manchester Metropolitan University and is a Chartered Marketer through the Chartered Institute of Marketing (CIM).